Needs

Building customer loyalty

Building client loyalty should be the priotrity in every companies strategy. A loyal client brings in more profitability than a new client. The cost of gaining a new client is also much higher than the one’s of keeping one.

A loyal client is the best way to promote a company as they recommend the company’s services and products to their friends. Such promotion is much more valuable and believable than any other type of advertising. A longterm client who is involved with the company also brings in a constant income. Companies who have a wide range of loyal clients and clients who come back, don’t feel the effect of the crisis and/or sales decrease.

Building client loyalty requires relation management and understanding of clients needs. Together with the growing market, clients are much more educated and know what they want and in effect become more demanding. Getting and keeping a loyal client is a hard and long process. Using the appropriate IT devices can increase the effectiveness of a companys’ operations.

Our offer

Modern IT solutions offered by MCX can help in the process of customer loyalty building; we offer solutions that can in detail, analyse the clients data, their behavior and preferences. Our own solutions such as applications for EFT POS terminals (gift cards, loyalty programs, prepaid GSM, or payment application) give commercial companies the possibility to build a wide portfolio of additional services allowing them to build a long term relationship with the client.

With the MultiX technology, an application created by our programmers, additional services for the EFTPOS terminals can be implemented based on the same infrastructure. The client gains a flexibile solution which functionalities can be developed according to their needs.

We also offer a CRM application – which is mostly used for project management and has modules for sales, service, client service – which are generally departments which have a large impact on customers  relations and loyalty building